Premium WordPress theme is talk of the town when it comes to the success of business but one thing that is quite important is the marketing aspect. The art of selling of the popular premium WordPress theme is a niche in itself for the developers. When you market and develop the premium WP themes, you will have to consider the important factors otherwise it will become quite difficult to move forward.
Selection Is Important
When you go for the selection of the best premium WordPress theme, you need to come to the expectation level of the buyer. The WP theme has to be tailored in accordance with the expectation of the content and also should go with the purpose of the website for which it is being put to use. You will get the niche WP themes and there is no doubt about it. You will get the niche WP themes for personal portfolios, photographers, musicians, business or any other niche that you think of. When you research the niche, it will also determine your inclination towards the area of business prevalent in the market. It determines your competition and your chances of success. You need to choose a niche for the premium responsive WordPress theme and focus on the target audience that you are able to market for overall success in the long run. Your one positive strategy will be the selection of keywords as well as marketing strategy. Both will work well for your premium WP theme. You can also alternately approach a good company to market popular premium WordPress themes.
Make The WP Premium Theme Amazing
Market has stiff competition and there are best premium WordPress themes in innumerable numbers and your WP theme has to stand distinct in this competition. One of the best things to achieve this is to put extra attention as far as the aspect of design is concerned. You will have to focus on the graphic elements and also the content that is in the demo theme. If you are interested in using the full visual potential of the premium WordPress theme, you can make use of captivating images. You also have the choice for multiple design options like multiple page layout options and colour schemes.
Responsive Design – Something You Cannot Ignore
You can make the premium WordPress theme 2019 responsive and this will make it excellent for marketing. If there is no responsive styling and setting, theme shoppers will ignore it and move further. If you want to make your WP theme distinct, do not collapse the content in single column for screens of small sizes. You have to use creativity to make your WP theme beautiful on various dimensions. Do commence a responsive framework for your WP theme.
Follow The Coding Standards
When you make premium responsive WordPress themes especially the ones that are used by other developers, you will have to follow the basic coding standards of WordPress. You can go to the comprehensive standard guides. When you follow such standards, it becomes easy for WordPress developers to abide by as well as edit the code and also because marketplaces need you to meet some standard compliance. Before releasing premium WordPress theme, you can try out particular plugin for testing code as per basic standards of WordPress.
Putting The Right Theme Templates
You can include custom template unique to the functionality and design of the theme. Some themes especially frameworks go far in slicing up theme into include files. Balance theme for flexibility.
Make WP Theme Easy For Customization
The WP theme has to become easy for the developer or the site owner when it comes to customization. You have to make a balance about the provision of customization options and not providing enough. The WP premium theme has not to be over simple and over complex because both of these can be frustrating in the long term. You can create good theme options page and also include the thorough documentation. You can include shortcodes and custom templates and this will make site easy for customization. Before you release popular premium WordPress themes for sale, developers and professionals of different skill levels will set up and customize.
Creating Good Theme Option Page
With option, the site admin edits theme aspects like functionality or design and there is no need of using PHP or CSS. Best premium WordPress themes have robust theme options and these include pages with settings in dozens. When you create theme options page, include what people will actually use and do the testing for organization of settings. You can go for the option tree plugin and this will create theme options page without writing code by yourself.
Good documentation includes set up and configuration of WP theme as well as the methodology of work on the custom templates. It could be frustrating if you buy a popular premium WordPress theme and not have any knowledge of the change related to certain settings. It is better if you go through the process of writing good documentation and after that download the documentation template in order to get started.
Marketing The WP Theme – Quite Important
Innumerable premium responsive WordPress themes are available in the market as of today and you need to have a clear plan as far as the theme marketing is concerned. The truth is people have to find it and purchase it.
- You can put the theme in theme marketplace.
- You can make a framework having examples gallery or store.
- You can create site and do the theme marketing
- You submit the free version on WordPress with choice for premium upgrade
Remember one thing that pros and cons are in each option and you need to select the option that works fine for you. When you submit to the marketplace, it will increase the audience count. You will be confused probably with large theme catalogue. When you market theme yourself, it is going to increase margins of profit but it could be hard to reach wider audience. You have to leverage social and professional circles for the promotion of the premium WordPress themes.
Handling Of Support And Its Planning
WordPress has the in-built support system and there are certain marketplaces having the in-built support systems. There has to be support system in place when you release the WP theme. You will have to provide the accountability as far as the time dedication for the support threads is concerned. The same is related to the feature requests depending on the popularity of the theme. When you pay for the premium WordPress themes 2019, you have the expectation for not only the rapid but also reliable support as well. You do not want to be called a theme developer providing poor support to the WP themes.
Selecting Perfect WordPress Theme – Be Careful During Selection
As a beginner, you may feel overwhelmed when it comes to the selection of WP theme for a particular site. You have innumerable free as well as paid options. Now, the selection aspect of free or premium WordPress themes is very important. WP themes cater to the different markets and your WP theme has to complement the website content. For example, if you commence a blog on social problems or politics or fashion, then you require a WP premium theme that has the potential to improve readability. When you go for the premium responsive WordPress themes, you have innumerable customization options and in case there is no proper coding, these options will make things difficult to change themes or put other WP plugins to use. Do not always go for the look of WP theme. Some look great but the website can become slow.
Simplicity – An Important Factor
Best premium WordPress themes come with colours and complex layouts and these also have the flashy animations. You may need these things at times but you may not require them in general. You have to look for the WP premium theme having the design layout that will support your goal. Your WP theme has to look good but there has to be no compromise when it comes to the usability as well as simplicity. The style of presentation of WordPress theme should not be complicated more than desired. The chief purpose of web design is to help the users to trace the information they require. This helps site owners in their goal achievement at the same time.
Translation Ready – Multilingual
Know that many WP sites are not always in the English language. If you create the site in multiple languages, the demand will be more in the international platform. You can create the website in multiple languages apart from English. Be sure to make the WP theme translation ready with the support of multilingual WP plugins.
With page builders, you can create the page layouts with the help of drag and drop user interface. Various premium WordPress themes have pre-installed page builders. When you use the page builder to create landing pages, it can produce unwanted code and when you switch the theme, there needs to be a clean-up of pages. You need to select the best premium WordPress theme with popular page builder plugin. You can separately purchase these page builders.
If you talk about the free WordPress themes, you do not have the guaranteed support. There are developers who give excellent support to the free WP themes but there are certain free WP themes having no support option. It will be nice if you select premium WP theme having the fine documentation as well as support option. It should also have an email support for a period of one year.
Your best premium WordPress theme has a crucial role to play when it comes to the SEO friendliness of the business website. Even if the theme is good looking, it can still generate HTML that is poorly coded. This can impact the performance of the site on the search engines. For the beginners, it is not easy to analyse the source code of the theme and they cannot do this on their own. This is the reason developers of the premium WordPress theme let you know that pages are optimised for SEO. Know that if page generates proper HTML5 and you can simply check this by tapping on W3C Markup Validation service. If you use the W3C tool, it generates multiple warnings and there is no need of any worry.
Rating And Review
When you talk of the quality of the premium responsive WordPress theme, the rating and reviews play a very good role. If you sell the WordPress premium theme at 3rd party marketplace, then the reviews play a very good role. If bad reviews are more, then you have to give a careful look.